Stop Nurturing Your Worst Clients and Start Making Profits

Let’s have a make-believe world for a second. Wouldn’t it be just great if we can have a great time serving every client we have every time? Just imagine the pleasure it can give us if our customers are always happy, positive and understanding people. It would really make for a better place to live in.

Not to burst your bubble or anything, but really now, it doesn’t work that way. We can’t always get what we want. There would always be customers who give us more trouble than we bargained for. More often than not, these customers are not even worth the trouble they get us into. If there’s the 80/20 rule in love, same goes when you’re in business – 80% of the time you’ll be able to deal with really good customers, while the rest of the 20%, well, you just have to bear it. These customers would always be complaining that your postcard printing doesn’t have the right picture, your coffee is way too hot, your telephone is not angled right, so on and so forth.

Unfortunately, there are those customers who just give you a difficult time, and sometimes they become downright ugly. Again, there’s the 80/20 rule. Studies suggest that when it comes to profitability, 80% of the profit you get from your business comes from those very unlikely that you’d love and would rather do without. And the 20% would be your best customers and would definitely do everything to keep them.

These are just the customers that you’d rather lose than waste your time, money and resources serving. But that’s exactly what you do – you give them your time, money and resources to serve them. As ugly as it may seem, it’s a reality. No matter your efforts, the 80% made up of ‘bad’ customers are the ones who often take up most of your time and energy. And whatever you do, they would always be rude, never satisfied, and would cost you more to serve than they would be willing to spend for themselves.

But what can you do? You need every customer you have. You can’t very well afford to lose them as they are also your source of bread and butter.

However, saying no to customers is the only way you can lose ‘bad’ ones and start being profitable. Losing customers is not a bad thing, especially if these customers only make it hard, even downright impossible, for you to increase your income. You work very hard but still you don’t get the results you want just because the work you give your customers are just so difficult to deliver. You end up wasting more than what you actually earn.

So stop nurturing your ‘bad’ customers and start sending them where they belong – to your competitors. You can’t afford to have them. And your business would be better off without them.

For more information, you can visit this page on postcard printing

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