A marketing postcard is not your simple travel postcard. While postcard printing can almost be similar for both accounts, there are a few factors that make a marketing postcard good at marketing. In fact there are five great elements that make a marketing postcard really effective at achieving marketing goals. If you want your mail-in postcard marketing campaign to succeed, then read on and take notes on the elements of a great marketing postcard below.

• An awe inspiring cover image – The most obvious thing that a great marketing postcard should always have is an awe inspiring cover image. You can’t have a marketing postcard without it. This is basically the appeal and the attraction of the marketing postcard. This is where the color postcard succeeds or fails. So it is important to give your utmost attention to this aspect.

If you are new to postcard marketing I recommend that you hire a professional graphic artist to handle your postcard cover. It is best to leave this to professionals. Just tell him or her what you want and the objectives of your postcard marketing. However if you plan on doing the cover yourself, my recommendation is just to keep things straightforward and create a design that is fine tuned to appeal to your target market. Show what your target market wants or likes and you’ll have their attention. Don’t let the design get too complex and detailed, because readers only have a few seconds attention span with marketing postcards.

• Simple and informative text – Next, you might not know it, but another effective element of a great color marketing postcard is simple and informative text. Since most of the attention usually is on the cover of the color postcard, the text should be as simple as possible. The information that it gives must be complete, but it also must be concise and easy to read. Don’t go technical on the words here and keep things simple and light. The easier it is to understand the better the postcard should be. Keep this as short as you can make it and you’ll have a good chance of success with your postcard printing.

• Clear customer response avenues – All marketing postcards should also have clear customer response avenues. This means that your postcards should clearly indicate how the readers can respond to your marketing message. Do they go to a website? Do they send the order postcard attached to your marketing postcard? Should they call you? Or should they just go to your office or store? Without the indication of how to respond, you won’t really get too many significant results with your marketing. If you make it easier for readers to respond to your marketing postcards however, you’ll be assured of getting whatever feedback your color postcards deserve.

• Tough and durable postcard material – It is also important for marketing postcards to be tough and durable. You never know where your color postcards will end up. They might be exposed to moisture, to heat, to physical stress and many other types of environments. To make sure that the postcard looks as good as it can be under the circumstances, an investment in thicker postcard materials and special resistant coatings is a must. All successful marketing postcards do this.

• Small and light dimensions – Lastly, a good and effective marketing postcard is always small or have the smallest light dimensions. Printing in the smallest possible size for postcard printing let’s you print more marketing postcards with your limited printing budget. The more postcards you have the more reach you have with your market. This should maximize your chances of success in postcard marketing. Don’t get blinded by the move for large super-sized postcards, it is better to reach more people to get the best chances of success.

So you want great marketing postcards for your campaign? Make sure that all the elements above are integrated with your own postcard printing. Good Luck!

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Need color postcards quickly for marketing purposes? It is easy to do postcard printing quickly if you know what you are doing. It is all about simplifying the process and using some good and proven tools in postcard printing. Here are the steps that you should follow.

1. Get a template – First, to make designing the color postcard easier, you should get a template. A template is basically a pre-set document with all the dimensions and some of the design elements already created for you. You can typically find postcard templates online for free download. Look for postcard printing websites and design blogs to get a few that should be of use to you. Try to get templates that use the 4.5 by 6 inch dimension so that you won’t get charged extra fees for sending them. Larger postcards have extra postage fees because of the size.

2. Buy some blank postcards – Once the template is ready, you should then buy some blank postcards. You can usually buy these at office supply stores or stationery stores. Make sure that you buy blank postcards that have the precise size as your template. Look for the good quality ones that have a glossy surface and don’t forget to check if it is safe for your printer. Look for the “ink jet safe” or “laser printer safe” indicators in its packaging.

a. What if there are no blank postcards? – If there are no blank postcards in your local store, you should then just buy some large letter-sized paper stock. Try to find paper material that is of postcard quality. Thick paper stocks with glossy front sides should do the trick.

3. Pick a picture – Next, you should then pick the picture you need for your color postcards. It is best to use one great photograph that says all you need to say in your postcard. The higher the resolution is in your picture the better it should turn out. So make sure you don’t use pictures from the Internet. Take pictures from digital cameras directly if you can. You’ll have better postcard covers this way.

4. Make the design – Finally, you should then be able to create your postcard design. Just add your image to the template and then type in a simple message or two above it like “wish you were here” or any kind of marketing message you need. Don’t forget to review the other side of the design (the back side of the card) and make sure that the place for the postage stamps and text areas are clearly indicated.

5. Printing your custom postcards – Once the design is done, you should then just print your postcards. Use the blank postcards you got from the store and load them up in your home or office printer. Make sure that the alignments are right and you print the designs correctly with the cover design printed on the glossy part of the paper. If you used those letter-sized paper stocks, you will have to cut them out after printing. If you do all these correctly and with finesse, you should be done with postcard printing within a few hours.

a. Professional printing – If you are not that good at operating your printer to get the best postcard print result, I recommend that you go online and hire an online postcard printing company to do all the printing for you. If you need it fast you can get them for overnight printing when necessary.

Great! That is how you do fast paced postcard printing. No long design debates and customizations necessary on this one. Just templates, content and printing all the way. Good Luck!

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