Why free business card design tips?

To make a point! Free offers attract Customers and keep their attention!

But how does that apply to business cards? Shouldn’t cards give customers the contact information about your business!

Wrong! Business cards should give your customers a reason to remember and use your business, if not it will end up in the trash!

What would you rather have?

A card that tells customers how to reach you…

Or… one that seduce new customers and referrals to your business?

Free offers – Discounts – Yes, Coupons are still the most effective advertising tool ever designed and you probably already use them!

The best free design tips are a headline, an offer and an address, that’s all you need!

No doubt you’ve seen those punch cards handed out by sandwich shops, ice cream parlors or the dry cleaners. In fact, you might even have one in your own wallet. These cards did the trick, they kept you coming back!

Most businesses never think that their cards could and should use the same technique! It works like magic! You’ll see them in the car, on the refrigerator, at work on the desk, but not in the trash!

Think of your business cards as personal sales ads instead of information!

Simple phrases like “call now for _____”, “with this card, buy one get one free or “this card is good for _____” can out-perform any standard business card and multiply the amount of business per dollar spent.

Most importantly, every time you hand out the card, verbally make the offer. Tell your prospects exactly why they should keep that card handy. If you’re handing out cards to your targeted market you’ll be amazed at the response you get.

Oh… dump that slogan and replace it with a headline. Promote a benefit that your company offers over the competition – maybe a guarantee, your superior selection, your promptness your hassle free techniques or your price match policy.

We’re not done with your free business card design tips. You know the benefit that your customers respond to the most. That’s what you want to print directly below your company name. It’s what they want and it’s what you deliver!

Your business card is an advertising investment that should reap a return! Imagine how you’ll feel when you start to see those little wrinkled up cards in the hands of your new customers!

Author: Georgina Sprenkle-Gunning
Article Source: EzineArticles.com
Provided by: Make PCB Assembly

Most things ‘free’ come at a price but there is still no reason not to go for the free business card offers that you see advertised and maximise what they offer to your own advantage. The free business cards on offer will generally be of fairly basic designs, printed on very standard white card and supplied in small quantities. However, this can be ideal if you are starting out in a new business and want to test the market.

It also means that you can see what you have designed online printed up as a card, and if you do not like it, or your contact details change, it is not going to cost you much to get them re-printed. I should of course mention at this point that free business cards generally means that the actual production of the card is free but you will have to pay for the processing and the delivery charge which is fair enough!

If you have never designed a card before, the websites take you through a step-by-step procedure which is very easy to follow. For instance, you are asked to type in your details in the boxes supplied; you then choose a template and your details will appear on it.

If you are happy with the design of your business card you then proceed to choose how fast you would like the cards delivered. This can be Rush in three days to Slow, which is obviously the cheapest option taking twenty-one days.

If your cards are for personal use, then ‘anything goes’ as far as design goes. However, if the purpose of the card is to represent your business, then you need to put some thought into the layout and color scheme of your card. Remember, a pretty or striking card may not be the image you want. ‘Boring’ may be better. After all, the purpose of the card is to give the other person details of yourself and your business in an easily readable format , and nothing can beat black or a dark color print on white card for that effect.

So, even though your business cards are ‘free’, it will pay you dividends to spend some time giving thought to the purpose of the card and the image you want to create and leave with your business prospect.

Author: Michael Jennings
Article Source: EzineArticles.com
Provided by: WordPress plugin Guest Blogger

You have just received an offer for free business cards. This sounds almost too good to be true. “What’s the catch?” you wonder. The fact is, there is no catch, the printer just wants to demonstrate to you their fine product.

The company that is offering the business cards has a lot of faith in the quality of their work. They know that if you could just see and feel the quality of their cards, you would see the value that their company offers to your business. It is difficult to see the excellence of the printing or feel the quality of the paper on which the cards are printed on a web-site. You need to see the vividness of the colors, the crispness of the printing, and the quality of the paper first hand.

The company that has the offer looks at the cost of sending out free samples of their quality work as just another advertising cost. It is just a cost of doing business for them. Advertising dollars are spent in many ways which include: mailers, billboards, TV and radio, and product demonstrations and samples. Free business card offers are an example of product samples. A business decision has been made that offering samples is a cost effective way to target a specific market segment.

The company offering the free samples is banking on several conditions that will encourage the recipient of the free cards to reorder more cards or other products at the normal rate:

1) They have confidence in the quality of his product and the recipient will be pleased with the quality of the product.

2) When there costumer realizes the quality of the product and the value they receive, the costumer will be very likely to order additional products from the same supplier.

3) Humans are creatures of habit. Once a business owner has established a good relationship with a supplier of any type, that relationship will usually continue, unless a dramatic event takes place.

Once the printer is able to entice you to order your free sample, he is confident that you will reorder. As a business owner who orders the free business cards, you then have a selfish interest to re-order more business cards from the free sample company for several reasons:

1) The printer has already completed the lay-out and one time production costs of the cards, so this cost has been eliminated from any additional orders, thus saving you, the customer, money..

2) Keeping the same card style and lay-out gives the impression of a stable, established business. It makes sense for a business owner to re-order business cards from the same company to save money, for convenience, and for continuity of the business’s image.

Offering free business cards is not always as costly to the printing company as you may think. The printer’s cost of ink and paper is not what he charges for the final product. His actual cost is much lesser than the retail price, so the ‘give away’ is not what he would charge at retail. While 500 business cards may cost you, the buyer, $40.00 the printer’s actual cost is much less, and that cost is the true cost of his ‘give-away’. Also, the lay-out designer and pressmen are already on the payroll, so the time involvement by them is already a business overhead expense. The point is, the true cost to the company is not as great as you may first think.

Bottom line: Free promotions can benefit both the promoter and the recipient. The costumer gets products to promote his business for free, and the business card company gets relatively low cost advertising. See, everyone wins.

Author: David Dumas
Article Source: EzineArticles.com
Provided by: Guest blogger