2010 Halloween Spending Seen As More Treat, Less Trick

Washington, DC, United States (AHN) – U.S. Halloween spending is projected to bounce back from last year’s grim sales as Americans spend considerably more this time, according to the National Retail Federation.

Total holiday spending is expected to reach $5.8 billion, according to NRF’s 2010 Halloween Consumer Intentions and Actions Survey conducted by BIGresearch.

Americans will spend an average of $66.28 on costumes, candy and decorations, up from $56.31 in 2009 and comparable to $66.54 in 2008, NRF said.

With the holiday falling on a Sunday this year, people are expected to spend more because they will have an entire weekend to celebrate, noted NRF President and CEO Matthew Shay.

Though Halloween spending will be much more robust than a year ago, consumers are expected to err on the side of caution. “While spending is expected to increase, three out of 10 or 30.1 percent consumers say the state of U.S. economy will still impact their Halloween plans, with most of those respondents or 86.8 percent citing they would spend less overall,” NRF noted.

Halloween is considered second only to winter holidays in terms of decoration. The federation said 50.1 percent of consumers will decorate their home or yard.

View full post on All Stories